Omnisend vs Klaviyo for Shopify: Which Email Marketing Platform Wins in 2026?

TL;DR: Omnisend vs Klaviyo for Shopify

If you're comparing Omnisend vs Klaviyo for your Shopify store, here's the short version: Klaviyo offers deeper e-commerce analytics and more advanced segmentation, but you'll pay significantly more for it — especially as your list grows past 5,000 contacts. Omnisend is the better value pick for most small to mid-size Shopify stores, with solid automations, easier onboarding, and more affordable pricing at scale. That said, neither platform is perfect, and there's a growing category of focused alternatives (like Spoks) worth considering if simplicity and flat pricing matter to you.

Quick Comparison: Omnisend vs Klaviyo

Feature	Klaviyo	Omnisend
Starting price	$20/mo (500 contacts)	$16/mo (500 contacts)
Free tier	250 contacts, 500 emails/mo	250 contacts, 500 emails/mo
Cost at 5,000 contacts	$100/mo	$81/mo (Standard)
Cost at 25,000 contacts	$400/mo	$282/mo (Standard)
Cost at 100,000 contacts	$1,380/mo	$900/mo (Standard)
Shopify integration	Deep, native	Strong, native
Email automation	Advanced, granular	Solid, user-friendly
SMS marketing	Built-in (add-on cost)	Built-in (Pro plan)
Ease of use	Steeper learning curve	Easier to get started
Best for	Data-driven stores, 10K+ contacts	Growing stores watching spend
Rating	8/10	7.5/10

Pricing: How Omnisend and Klaviyo Compare at Scale

Pricing is the #1 reason Shopify store owners compare these two platforms, so let's get into the numbers.

Klaviyo Pricing

Klaviyo uses a contact-based pricing model. Their free plan covers up to 250 active profiles and 500 email sends per month. After that, pricing scales based on your total active profiles — not just the contacts you email.

Important note: as of early 2025, Klaviyo bills based on all active profiles in your account, whether you've emailed them recently or not. This means your bill can grow even if your sending habits don't change.

Contacts	Email Plan
250 (free)	$0/mo
500	$20/mo
5,000	$100/mo
25,000	$400/mo
100,000	$1,380/mo

Klaviyo prices are for the Email (Marketing) plan, which is their core email marketing product. They use tiered ranges (e.g., 500 falls in the 251–500 tier, 5,000 in the 3,501–5,000 tier, etc.).

Omnisend Pricing

Omnisend also uses contact-based pricing but offers more breathing room at each tier. Their Standard plan gives you 12x your contact count in monthly email sends (so 5,000 contacts = 60,000 emails/month). The Pro plan offers unlimited emails.

Contacts	Standard Plan	Pro Plan
250 (free)	$0/mo	$0/mo
500	$16/mo	$59/mo
5,000	$81/mo	$90/mo
25,000	$282/mo	$400/mo
100,000	$900/mo	$1,334/mo

Omnisend has two paid tiers. Standard is email-focused (with a capped email send limit that scales with your tier). Pro includes unlimited emails and global SMS messaging. Omnisend also offers 30% off if you pay 3 months upfront.

The Verdict on Pricing

At every contact tier, Omnisend Standard is cheaper than Klaviyo. The gap widens as your list grows — at 25,000 contacts, you'd pay roughly $118/month more on Klaviyo compared to Omnisend Standard. At 100,000 contacts, the gap balloons to $480/month — that's over $5,700 per year in savings.

Here's the full side-by-side:

Contacts	Klaviyo (Email)	Omnisend Standard	Omnisend Pro
500	$20/mo	$16/mo	$59/mo
5,000	$100/mo	$81/mo	$90/mo
25,000	$400/mo	$282/mo	$400/mo
100,000	$1,380/mo	$900/mo	$1,334/mo

Omnisend Pro is pricier at low volumes but roughly comparable at higher tiers. If you need SMS included, Omnisend Pro becomes competitive with Klaviyo's Email + SMS plan at scale.

That said, Klaviyo's pricing includes deeper analytics and more advanced segmentation tools out of the box. Whether that premium is worth it depends entirely on how you use those features.

Email Builder and Templates

Klaviyo's Email Editor

Klaviyo's drag-and-drop email builder is powerful and flexible. You get access to dynamic product blocks that pull directly from your Shopify catalog, conditional content blocks based on subscriber properties, and a solid template library focused on e-commerce use cases (product launches, back-in-stock alerts, review requests).

The downside: it has a learning curve. New users often spend their first week just figuring out where things are. The template editor is capable but dense.

Omnisend's Email Editor

Omnisend's email builder is more approachable. It's a clean drag-and-drop interface with a "Product Picker" that lets you pull items directly from your Shopify store into emails. Template selection is smaller than Klaviyo's but covers the essentials.

Omnisend also includes a unique feature: pre-built automation templates for common flows. Instead of building a welcome series from scratch, you can start with a tested template and customize it.

Winner: Draw

Klaviyo wins on power and flexibility. Omnisend wins on speed and ease. If you have a dedicated email marketer on your team, Klaviyo's builder will serve you well. If you're a founder doing everything yourself, Omnisend gets you sending faster.

Automation and Flows for Shopify

This is where both platforms shine — and where the differences start to matter for Shopify store owners.

Abandoned Cart Recovery

Both platforms offer strong abandoned cart flows with Shopify integration. Klaviyo lets you build more complex branching logic (for example, sending different follow-ups based on cart value or customer lifetime value). Omnisend's approach is simpler but effective — their pre-built abandoned cart workflow is ready to go in under 10 minutes.

Post-Purchase Sequences

Klaviyo excels here with its predictive analytics. You can trigger flows based on predicted next order date, expected customer lifetime value, and churn risk. Omnisend offers standard post-purchase sequences but lacks the predictive data layer.

Welcome Series

Both platforms handle welcome series well. Klaviyo offers more conditional branching options. Omnisend's visual automation builder is arguably easier to understand at a glance.

Browse Abandonment

Both support browse abandonment flows through their Shopify integration. Klaviyo's implementation captures more granular browsing data (specific product variants viewed, time spent on page). Omnisend covers the basics.

Win-Back Campaigns

Both offer win-back flow templates. Klaviyo's advantage is segmenting by predicted churn probability. Omnisend keeps it simpler with time-based triggers.

Winner: Klaviyo

If automation sophistication matters to your business, Klaviyo is the stronger platform. Their flow builder is more powerful, and the predictive analytics features give you capabilities Omnisend simply doesn't offer. But most stores under $50K/month in revenue won't use 80% of these advanced features.

Shopify Integration Depth

Klaviyo + Shopify

Klaviyo's Shopify integration is as deep as it gets for a third-party tool. You get:

• Real-time sync of customer data, orders, products, and browsing behavior
• Shopify Flow support for triggering Klaviyo actions from Shopify events
• Product recommendation engine powered by purchase history
• Segmentation by purchase frequency, AOV, product category, and more
• Back-in-stock and price drop automation

Klaviyo was essentially built for Shopify stores, and it shows.

Omnisend + Shopify

Omnisend's Shopify integration is strong and covers the essentials:

• Order and customer data sync
• Product picker for emails
• Abandoned cart, browse abandonment, and order-related triggers
• Segmentation by purchase behavior
• Product recommendations (though less sophisticated than Klaviyo's)

Omnisend also integrates natively with the Shopify app ecosystem and supports standard Shopify event triggers.

Winner: Klaviyo

Klaviyo's Shopify integration is best-in-class. The depth of data syncing, the Shopify Flow support, and the predictive analytics built on top of Shopify data give it a clear edge here.

SMS Marketing: Klaviyo vs Omnisend

Klaviyo SMS

Klaviyo includes SMS as part of their Email + SMS plan, starting at $35/month for 500 contacts with 1,250 SMS/MMS credits. Additional credits are purchased separately. SMS messages cost roughly $0.01–$0.015 per message in the US.

The SMS builder is integrated into the same flow builder as email, which means you can create multi-channel automations that combine email and SMS without leaving the platform.

Omnisend SMS

Omnisend includes SMS on their Pro plan ($59/month for up to 2,500 contacts). Pro plan subscribers get SMS credits equal to their monthly plan cost — so a $59/month plan includes $59 in SMS credits (roughly 3,900 US messages). The Standard plan only includes a $1 one-time SMS credit, making it essentially email-only unless you buy top-ups.

Omnisend also supports web push notifications on all plans, which Klaviyo does not.

Winner: Depends on your plan

If you're on a budget and want SMS, Klaviyo's lower entry point ($35/mo for Email + SMS) is more accessible. If you're on Omnisend's Pro plan, the included SMS credits are generous. But if you're on Omnisend's Standard plan, you'll pay extra for any meaningful SMS volume.

Analytics and Reporting

Klaviyo

Analytics is one of Klaviyo's strongest selling points. You get:

• Revenue attribution per email, flow, and campaign
• Predictive analytics (lifetime value, churn risk, next order date)
• Custom dashboards and reporting
• A/B testing with statistical significance indicators
• Cohort analysis

For data-driven teams, Klaviyo's analytics are a genuine competitive advantage.

Omnisend

Omnisend's reporting covers the fundamentals:

• Campaign and automation performance (opens, clicks, revenue)
• Sales attribution
• Audience growth tracking
• Advanced reporting available on Pro plan

It's clean and easy to read, but it doesn't approach Klaviyo's depth. If you're making decisions based on predicted customer behavior or running complex attribution models, you'll feel the gap.

Winner: Klaviyo

Not close. Klaviyo's analytics and reporting are in a different league.

Customer Support

Klaviyo

Klaviyo offers email and chat support on paid plans. Response times have been a common complaint in recent years, particularly on lower-tier plans. Enterprise customers get a dedicated account manager.

The knowledge base is comprehensive, and there's an active community forum.

Omnisend

Omnisend provides 24/7 live chat and email support on all plans, including free. Response times are generally fast — typically under 5 minutes for live chat. Accounts spending $400+/month get a free dedicated account manager.

Winner: Omnisend

For most Shopify store owners, Omnisend's support is more accessible and responsive. You shouldn't need an enterprise plan to get timely help.

Where Spoks Fits In

If you've read this far, you might be thinking: "I want Klaviyo's Shopify integration without Klaviyo's pricing, and Omnisend's simplicity without its limitations." That's exactly the gap Spoks was built to fill. Spoks offers email and SMS marketing for Shopify stores at a flat $35/month with unlimited contacts — no surprises as your list grows. It's worth evaluating if you're a growing Shopify store that wants powerful automations without the complexity tax. You can compare Spoks to Klaviyo directly or see how it stacks up against Omnisend.

FAQ: Omnisend vs Klaviyo

Is Omnisend better than Klaviyo?

It depends on your priorities. Omnisend is better if you want a more affordable platform that's easy to use, with solid automations and good Shopify integration. Klaviyo is better if you need advanced analytics, predictive features, and the deepest possible Shopify data integration. For most Shopify stores under $50K/month in revenue, Omnisend offers better value.

Is Klaviyo worth the price for Shopify?

For high-volume stores doing $50K+ per month with dedicated marketing resources, Klaviyo's advanced features justify the premium. For smaller stores and solo founders, the pricing often outpaces the value you'll actually extract from the platform. If you're paying $200+/month on Klaviyo and only using basic email flows, you're likely overspending.

Can I migrate from Klaviyo to Omnisend?

Yes. Omnisend offers a migration tool that imports your subscriber lists, segments, and basic flow structures from Klaviyo. The process typically takes a few hours. Keep in mind that complex Klaviyo flows with advanced branching and predictive triggers won't transfer 1:1 — you'll need to rebuild those in Omnisend's flow builder. Both platforms also support standard CSV imports for subscriber data.

Which platform has better deliverability?

Both Klaviyo and Omnisend maintain strong deliverability rates when used with proper list hygiene. Klaviyo has a slight edge in deliverability infrastructure due to its dedicated IP options on higher plans. For most Shopify stores on shared IPs, the difference is negligible. Your sending practices (list cleaning, engagement, authentication) matter far more than which platform you choose.

Can I use both Omnisend and Klaviyo on Shopify?

Technically yes, but it's not recommended. Running two email marketing platforms on the same Shopify store creates conflicts with subscriber tracking, order attribution, and can lead to customers receiving duplicate messages. Choose one and commit.

Final Verdict: Omnisend vs Klaviyo for Shopify

Choose Klaviyo if you're a data-driven store doing $50K+/month, you have the budget and the team to leverage advanced segmentation and predictive analytics, and you want the absolute deepest Shopify integration available.

Choose Omnisend if you're a growing Shopify store that needs solid email automations, good Shopify integration, and more affordable pricing — especially if you're between 1,000 and 25,000 contacts where the savings are most significant.

Consider alternatives like Spoks if you want flat, predictable pricing that doesn't scale with your contact list, and you value simplicity over complexity.

The best email marketing platform is the one you'll actually use well. Both Omnisend and Klaviyo can drive serious revenue for Shopify stores — but paying for features you don't use is just paying a tax on complexity.