Our story

Why did we start Spoks?

One night, a couple of years ago, my wife said: "I don't have time to open my laptop just to send one email." She was using Klaviyo for her Shopify store—30,000 customers, paying Klaviyo nearly $1,000 a month—and it still felt slow, heavy, and stuck in the past.

We couldn't be the only ones feeling this way.

Fortunately, we were in a position to do something about it. You see, me and my cofounder Lilja had just launched Knips, a fast, simple email and SMS tool for real estate. Built so she could've used it in her old job without any training.

So I hacked Knips to work with Shopify and moved my wife's store over.

It saved time. It saved money. And it worked.

Then our teammate Martin did the same for his wife's store. Same problem. Same fix.

We kept refining it, building the features Shopify stores actually needed.

Then word spread—friends, founders, early users. We posted once in a Facebook group and suddenly others wanted in.

The best feedback came from Daniel, a Swede who runs a small map-poster company called Dapa Maps. He didn't just love the product—he was ready to fight Klaviyo as he was tired of their price increases. So we asked him to join the team as our head of coffee and new pals.

Then AI took off. And we realized: this is our shot to build something truly next-gen.

Now we're launching Spoks—worldwide.

A smarter, faster, simpler platform for email and SMS.

Built for busy founders who don't have time or money to waste.

We've been there. That's why we're building the tool we wish we had from the start.

—David, co-founder

The Spoks team - senior engineers and marketing experts who've spent years perfecting email and SMS